This kind of “secondary layout” should be detected by browsers and reproduced automatically.Īlthough the page elements are the same in both versions, the mobile site’s structure ― codes, pixels, plugins, etc. Mobile-Friendly sites are those that provide an exclusive version for these devices.
Often mistaken for the concept of responsiveness, Mobile-Friendly goes far beyond a mere layout adjustment. However, adopting these measures only gained wide repercussions when Google, the main centralizer of online content today, adopted changes in its indexing and ranking systems.Īmong the many updates announced, there are two elements whose understanding is mandatory for those who intend to improve their site: the Mobile-Friendly and the Mobile-First Index. This social panorama made many companies adapt their strategies to satisfy this new consumer who is always with a phone in their hands. The fact is that the smartphone has become an essential component in people’s daily life, as well as the main window of opportunity for companies to advertise and, mainly, to build a relationship with the public. The current models already allow the use of two or three sim cards and provide functions that help them organize their different routines. There is no longer the need for a person to have more than one device (one personal and one for work, for example). Why is SEO for Mobile so Important?Īlthough the number of active smartphones has grown significantly in recent years, the expectation is that this figure will gradually approach the number of individuals in the country and keep pace with its demographic growth. In this search for optimization of codes and pages, Google acts, once again, as the great leader and diffuser of changes. These and several other factors are forcing professionals and companies to rethink the processes of production and availability of content on the Internet. Usage pattern: frequent accesses, but in short periods of time.UX (User Experience): viewing, navigation, agility, and others.Fidelity: similarity to the desktop version in terms of features and content.Page size: data consumption on limited Internet plans.Speed: loading time of content and page elements.However, several other criteria need to be taken into consideration in mobile navigation, such as: The term “ responsiveness” refers only to the automatic adaptation of a site’s layout to different screen formats.
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